Product registration cards: why every brand should use them
When you sell on a marketplace, the buyer is the marketplace's customer, not yours. A product registration card is the simplest legitimate way to change that.
What registration gives you
- A real customer list: who bought what, and (if they agree) their email for tips and launches.
- Faster support: the order and product are on file before they ever contact you.
- Private feedback: what buyers love and what confuses them, before it shows up in reviews.
- Safety notices: a way to reach owners if you ever need to.
What to ask (and what not to)
Keep it short: product, where they bought it, email, and optionally order number, first name and phone. Every extra required field loses buyers. Kartzo lets you set each field to off, optional or required.
Make joining your email list a separate, unticked choice. Registering is not consent to marketing.
Warranty registration: the wording matters
In the United States, the Magnuson-Moss Warranty Act and FTC rules say a written warranty can't be made conditional on returning a registration card. You can encourage registration ("register for faster claims"), but you shouldn't say the warranty only applies if they register. Proof of purchase must still work.
"Register your warranty for fast, easy claims."
"Your warranty is only valid if you register within 30 days."
Why QR beats paper cards and URLs
- Paper registration cards need stamps and almost nobody mails them.
- Typed URLs get mistyped.
- A QR code takes 2 seconds, works on every phone camera, and the page behind it can change any time without reprinting.
Make registration worth it
Give a reason to register now: the setup video, a free bonus (the same for everyone), faster warranty service. That's what turns a 2% response rate into a list that grows every week.
General information, not legal advice. Check the warranty rules for your products and country.